Microsoft lies to XP users - and they start to love Vista

In about two weeks, Redmond has managed to turn a marketing idea into something that may just shock you. Microsoft blogger Ina Fried is reporting that Microsoft managed to trick XP users in San Francisco into loving Vista simply by telling them a small fib. The company told these users that they were using a new version of Windows, codenamed "Mojave." When asked about their experience with using Mojave, over 90 percent said they were impressed with what they saw. Then Microsoft told them they had been using Vista all along.

The company hasn't figured out how it will use this to market Vista (the company has video footage of users exclaiming "wow!" and so on), but the Mojave project will likely help in Microsoft's plan to tell the "real Vista story." This is some real ammo here: these are XP lovers saying they love Vista, not just more Microsoft employees giving statements to sell the software giant's latest operating system.

Bill Veghte, Microsoft's senior vice president of Online Services &Windows Business Group and the man who recently outlined the Windows roadmap, strongly believes that Vista's negative opinion by many users is due to poor perceptions created by the media, from Apple's anti-Vista ads to many journalists spewing Vista hate because it brings in the hits. Mojave is a perfect example of this—to an extent. Microsoft has time and again admitted that Vista has its problems, but has also emphasized that the majority of problems have been fixed. What's your take on the Mojave story?
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